5 Signs Your Website Is Losing You Customers
Your website might be beautiful.
It might even have cost thousands.
But if it’s not working — if it’s not bringing you leads or customers — then it’s quietly draining your business potential.
Here are the five most common website mistakes that lose customers — and how to fix them before it’s too late.
1. Your Website Loads Too Slowly
In the age of instant gratification, nobody is waiting 5 seconds for your site to load.
- 1 in 2 visitors will abandon a site that takes longer than 3 seconds.
- Slow websites rank lower on Google.
- Customers assume slow sites are outdated or insecure.
What causes slow load times?
- Oversized images
- Bloated themes and plugins
- Poor-quality hosting
- Lack of caching or compression
How to Fix It:
- Compress images using tools like TinyPNG or ShortPixel.
- Invest in a fast, WordPress-optimised host.
- Remove unused plugins or code bloat.
- Use caching plugins and lazy loading.
At DoyleDigital, we optimise every website for speed as standard — because faster sites convert better.
2. Navigation Is Confusing
Your visitors shouldn’t have to think.
If they land on your homepage and can’t immediately find what they need, they’re gone.
Common mistakes:
- Overcomplicated menus
- Hidden contact details
- Unclear service offerings
- Poor mobile navigation
How to Fix It:
- Keep your navigation menu simple and logical.
- Always have direct links to: Home | Services | About | Contact.
- Use clear button CTAs (e.g., “Get a Quote”, “Book a Call”).
Remember: Visitors should find what they need in 2 clicks — max.
3. Your Website Isn’t Mobile-Optimised
Over 65% of your website traffic will be from mobile devices.
If your site looks great on desktop but terrible on mobile, you’re losing a massive part of your audience.
Common mobile issues:
- Buttons too small to tap easily
- Text too tiny to read
- Pages that don’t resize properly
- Broken layouts or overlapping sections
Google also now uses mobile-first indexing — meaning mobile experience directly affects your SEO rankings.
How to Fix It:
- Use a responsive, mobile-first design.
- Check your site on multiple screen sizes.
- Prioritise simple layouts, large fonts, and clear CTAs.
At DoyleDigital, we design for mobile first — because that’s where your customers are.
4. No Clear Call-to-Action (CTA)
If visitors land on your site and don’t know what to do next, they’ll leave.
Common CTA mistakes:
- No “Book a Call” or “Get a Quote” buttons
- Contact forms buried three pages deep
- Passive language instead of action-driven text
How to Fix It:
- Place a strong CTA button on every page, especially above the fold.
- Use action words: “Get Started,” “Claim Your Free Consultation,” “Book Now.”
- Make CTAs visible, not hidden in walls of text.
Every page of your site should guide visitors toward a single goal — whether it’s a phone call, a form fill, or a booking.
5. Your Website Looks Outdated
You could be the best in your field — but if your website looks like it was built in 2010, new customers will hesitate.
First impressions are made in 0.05 seconds.
That’s faster than the blink of an eye.
Signs of an outdated website:
- Old-fashioned fonts and colours
- Cluttered or crowded layouts
- Out-of-date copyright notices
- No SSL certificate (shows “Not Secure” in browsers)
How to Fix It:
- Invest in a modern, clean, user-focused redesign.
- Refresh your branding and imagery.
- Add trust elements (reviews, certifications, client logos).
Today’s websites need to feel trustworthy, fast, and easy — not flashy or complicated.
How to Tell If It’s Time for a Website Audit
If you’re nodding along to any of these issues, it’s time to take action.
- Are you unsure how fast your website loads?
- Does your Google Analytics show high bounce rates?
- Do you get compliments from colleagues — but no new leads?
- Is your website your biggest online asset — or your biggest liability?
You don’t need to guess.
At DoyleDigital, we offer affordable, human-reviewed Website Audits that show you exactly where you stand — and what to fix.
Conclusion: Your Website Should Work for You — Not Against You
A great website doesn’t just exist.
It actively brings you customers, builds your brand, and supports your business growth — 24/7.
✅ It loads fast.
✅ It’s easy to use.
✅ It works on mobile.
✅ It directs users to take action.
✅ It feels fresh and trustworthy.
If your site isn’t doing all of these things, you’re leaking customers — every day.
Ready to fix it?
Book your Website Audit or Free Discovery Call today with DoyleDigital — and let’s turn your website into your hardest-working employee.
👉 [Get Your Website Audit]
